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A 35% reduction in plastic for mass market cosmetics leader.
June 24, 2021
By: Melissa Meisel
Cosmetics leader CoverGirl is celebrating its 60th anniversary with a sustainability milestone by reporting a 35% reduction of plastic in its beauty products. First makeup item up for a makeover is the topselling Clean Pressed Powder Collection. Products in the collection include – Clean Pressed Powder, Clean Matte Pressed Powder, Clean Sensitive Pressed Powder and Clean Fresh Pressed Powder. The brand believes in the power of responsible beauty and making clean beauty accessible and a...
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